Carlsberg: Unbottle Yourself

The people of Sweden are generally cautious and reserved so Akestam Holst Stockholm created a competition and social app for iPhone and Android to change all that. Our goal? To find and reward Sweden’s most courageous.The app contains over 500 missions. Each represents a social challenge. Many missions require you to use smart phone features [...]

Source: http://www.ibelieveinadv.com/2011/04/carlsberg-unbottle-yourself/

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