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Scottish ITV licensee reports a strong set of results for 2010 due to a resurgent ad market

Scottish ITV licensee STV has reported a strong set of results for 2010 with TV revenues up 16% to �104.8m thanks to a resurgent ad market.

STV, which said that it expects the total TV ad market to remain strong in the first quarter up 10% year on year, reported revenue from its broadcasting division grew 16% to �90.3m.

While underlying results were "exceptionally strong" overall the company reported a fall in pre-tax profits from �6.1m to �3.9m. STV took a �7.2m hit from exceptional charges which included �3.5m in litigation costs in its ongoing battle with ITV, while non-cash items included a �2.7m writedown in film stock inventory value. Excluding exceptional items STV's pre-tax profit was �12.5m.

Total group revenue rose only slightly from �110m to �111.7m, although STV prefers to point to a 16% rise from �90m to �105 after stripping out the impact of the sale of the loss-making Pearl & Dean cinema ad business last May as a "discontinued" business.

Within total group revenue STV's content business was up 21% to �9.8m and digital revenues increased 50% year on year to �4.2m.

STV has forecast that the total UK TV advertising market will be up 18% this month, 3% in March for a total of 10% across the first quarter. STV's total airtime revenue is forecast to be up 6% for the first quarter with national advertising up 9% but regional advertising down 3%.

STV said the dramatically improved trading conditions would normally mean that the company would seek to re-instate a dividend this year but the board has decided that while the "intention is to resume dividend payments" this will only occur when the outcome of a raft of legal disputes with ITV is known.

The company has three legal actions pending against ITV, relating to opt-out programming, advertising and new media rights, which could amount to a �14.2m cash loss if all the cases went against the broadcaster.

Net debt rose slightly from �49m to �52m.

? To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000.

? If you are writing a comment for publication, please mark clearly "for publication".

Mark Sweney

guardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | More Feeds

Source: http://www.guardian.co.uk/media/2011/feb/24/stv-tv-revenues-advertising

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Advertising Agency: Verve Comunica��o, Brazil Creatives: Kenzo Kimura, Jo�o Machado, Fernando Brito Creative Directors: Fernando Costa Media: Ana Paula Cardoso Graphic Designers: Chico Gualbernei, Marcelino Illustration: Art Beto

Source: http://www.ibelieveinadv.com/2011/02/iberia-toreador/

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abbasanni01

Search engine optimization used to mean attracting more traffic to your site by getting your site to rank higher on a page that displays search results for a specific query.

SEO by proxy is a new(ish) twist. Hijack a page on an already established site, optimize that instead for the query, and pepper in abundant links to your own original destination. Here's a document on Scribd that doesn't make any sense to anyone but a Google spider, which put it on the first page of results for "brand expectations," above a link to a much more legible but less keyword-stuffed book on Google's own Books site. The big red Click Here" links go to some affiliate page.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/JWyksP4UYpw/once-removed-seo.html

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We invited several families to give up their cable and instead use a ?connected TV? device for one week following last Christmas. We interviewed them before and after, and left them Flip cameras to record their experiences.

The video is below, and here's the post with background info and a recap of our findings.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/W5nkONMe9No/cable-cutting-experiment-video.html

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Use these tips to avoid getting burned by credit-card processors.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/GMplkRJGajw/218108

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“Free Love. Pizza&Love. We make pizza not war.” Advertising Agency: Contrapunto BBDO, Barcelona, Spain Executive Creative Director: Tom�s Oliva Creative Directors: Jofre Biscarri, Carlos de Javier Art directors: Iv�n Domingo, Jes�s Navas Copywriter: Sergi Pros Illustrator: Javier Verdugo Account: Walter Gilardo

Source: http://www.ibelieveinadv.com/2011/02/pizzalove-pineapple-sausage-tomato/

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Halting production of ?Two and a Half Men? after Charlie Sheen?s antics may cost CBS and Warner Brothers $250 million.

Source: http://feeds.nytimes.com/click.phdo?i=374ef8ff6218d327a8ff3060045ed794

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Also this year I've been invited by Marc at Osocio to vote for the best social advertising campaign of 2010. The winner has been announced last night, and with no surprise it's "Embrace Life - always wear your seatbelt" a...

Source: http://feedproxy.google.com/~r/Adverblog/~3/9Hg79mQMFkY/004396.htm

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Television and print ads will look similar from country to country; digital ads, on Web sites and in social media, will be more customized for local markets.

Source: http://feeds.nytimes.com/click.phdo?i=430464af41b18725defa67631ce1cde9

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A funny "localized" version of Google with its interface translated into 133t stays in character and calls its ads what the real haxorz are calling them - "sp4m".

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/J3znGo4jAEY/google-in-133t-calls-its-ads-sp4m.html

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Fifteen marketing ideas of 2010 that made us channel our inner Liz Lemon and say, "I want to go to there."

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/o621oLAZc3Q/217873

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Your extensive coverage regarding the government's responsibility deal on alcohol (How drinks firms won the fight to keep alcohol cheap, 17 February) challenges the legitimacy of industry's involvement in shaping public policy, and the way in which we engage with others.

At Diageo we believe we have a responsibility to share our knowledge of operating in this sector, and that we have a right to be heard ? just like any other stakeholder. We are but one voice, one perspective, alongside NGOs, academics, the medical community, the police, politicians and consumers.

The responsibility deal is an excellent example of how a collaborative approach, with every interest represented, can work. No one group or organisation has had undue influence. We will all be making compromises, but we have all signed up to work together to improve the health of the public. It is ultimately up to government to decide on policy based on the insight we collectively provide.

We will always support evidence-based policies to tackle the misuse of alcohol that actually work. Our views on alcohol pricing reflect our knowledge of operating a global drinks business. We have seen in other markets that price is a blunt and ineffective tool for tackling misuse, and it unfairly impacts the vast majority of consumers who enjoy alcohol responsibly. We believe targeted interventions are much more effective, and we play our part by ensuring that our products are marketed responsibly, in funding the Drinkaware Trust, financing programmes up and down the country, and via our work in promoting sensible drinking. We will also be wholeheartedly supporting the responsibility deal.

Simon Litherland

Managing director, Diageo GB

? For the first time the government is to introduce a guarantee that alcohol cannot be sold below its level of duty and VAT. If the government thinks higher prices help tackle alcohol misuse, it will now be able to raise the level of duty knowing that it has to be passed on, with the revenue going to the public purse. If it chooses, the government could then ringfence funding for alcohol education, NHS care, or initiatives that will help tackle the complex problem of a small minority who misuse alcohol. It is too early for health campaigners to say this new floor price will not work.

Richard Taylor

Director of corporate affairs, Morrisons

? I welcome your coverage of how the powerful drinks lobby controls the Conservative-led government's alcohol policy. I have raised this repeatedly in parliament.

I enjoy a pint of beer and I know most people drink sensibly. But I want the government to champion the public ? not commercial ? interests to tackle binge drinking and alcohol misuse. It has conceded the principle of minimum pricing, but has opted for a price of duty plus VAT, which is woefully inadequate.

The government knows its research indicates that there is a clear link between alcohol price and the harms associated with alcohol. I believe a minimum price must take account of alcohol production and distribution costs.

Together with effective alcohol pricing, we also need action on alcohol promotion, for example in cinemas, where it is too easy for young people to be influenced. And I want us to work to end the use of alcohol to promote sport, including my own favourite sport of rugby.

Nick Smith MP

Labour, Blaenau Gwent

? Our work as clinicians and public health scientists makes us all too aware of the dreadful toll caused by tobacco in our society. Smoking kills one in two of long-term users as a result of a powerful addiction that is typically established in childhood or adolescence. It is vital that we do everything possible to put tobacco out of sight and out of mind to protect our children from tobacco marketing.

Removal of point-of-sale displays (Close call, Society, 16 February) will be a high-profile affirmation of the government's commitment to public health, and is a clear example of a policy "nudge". A law has been passed ? it now needs to be brought into effect without further delay.

Professor Alex Markham University of Leeds, Professor John Britton University of Nottingham, Professor Gerard Hastings University of Stirling, Professor Robert West University College London

guardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | More Feeds

Source: http://www.guardian.co.uk/society/2011/feb/19/good-health-and-the-drinks-lobby

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What?s behind the use of a Simon and Garfunkel recording in a Honda Accord commercial?

Source: http://feeds.nytimes.com/click.phdo?i=31941ce0944aded347857d80c15dd7a4

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abbasanni01

Search engine optimization used to mean attracting more traffic to your site by getting your site to rank higher on a page that displays search results for a specific query.

SEO by proxy is a new(ish) twist. Hijack a page on an already established site, optimize that instead for the query, and pepper in abundant links to your own original destination. Here's a document on Scribd that doesn't make any sense to anyone but a Google spider, which put it on the first page of results for "brand expectations," above a link to a much more legible but less keyword-stuffed book on Google's own Books site. The big red Click Here" links go to some affiliate page.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/JWyksP4UYpw/once-removed-seo.html

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