Who's using daily deal sites? Bargain hunters of all income levels. A new survey from Lightspeed Research showed that people with household incomes greater than $50,000 are actually more likely to use sites like Groupon and LivingSocial than those earning less than that.
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Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/HuPJSO0jQTU/post.php
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