Mr. Opportunity gets knocked in a campaign for Honda in which new spokesman Patrick Warburton does a comedic take on rational reasons why to buy a Honda.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/594wwtWDfLE/
Thursday, September 15, 2011
Honda Offers 'Good Reasons' to Buy Its Cars in Multimedia Push
Mr. Opportunity gets knocked in a campaign for Honda in which new spokesman Patrick Warburton does a comedic take on rational reasons why to buy a Honda.
Microsoft Still Loves Yahoo, Even Without Bartz (MSFT, YHOO)
At a meeting with financial analysts this afternoon, an audience member asked Microsoft executives if the changes at Yahoo would affect the two companies' search deal.
CEO Steve Ballmer gave a pretty definite "no." Here's what he said:
There are hundreds of millions people every day using Yahoo services....We talked with Tim Morse and our partnership will remain strong, no matter where they want to take their business.
Microsoft's Online leader Qi Lu -- who formerly worked in search at Yahoo -- clarified that the contract remains in place regardless of who's in charge, and said that the leadership change does not alter how Microsoft is working with Yahoo's engineers, ad sales teams, and platform teams.
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See Also:
- THE GOOGLE INVESTOR: Google Stock To Outperform Next 12-Months
- Ballmer Lays Out The 7 Most Important Products For Microsoft
- Microsoft Can Only Keep Growing The Hard Way: By Clawing For Market Share
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Wednesday, September 14, 2011
N.A. President Robert LePlae Out at McCann
McCann North American President Robert LePlae, who was hired away from TBWA/Chiat/Day in 2009, is leaving the Interpublic Group of Cos. agency.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/f6hhcirN7xs/
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Colgate Dental Floss: Sandwich
Advertising Agency: Cerebro Y&R, Panama
Creative Director: Jorge Heilbron
Art Director: Juan Francisco Bernal
Copywriter: German Ponce
Agency Producer: Jariza Wright
Production Company: La Pirada Latam
Account Manager: Olga Epifanio
Published: March 2011
Source: http://adsoftheworld.com/media/radio/colgate_dental_floss_sandwich
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Sofa-Shaped Popcorn Bags Sell Sofas
Sofa-shaped popcorn bags promote a sofa event at a department store in Brazil to the tune of a 17% increase in sofa sales, according to Ogilvy Brasil, the agency behind the stunt. Don't think I've seen popcorn bags used as an ad medium before. Very nice.
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LG GW300 Mobile: Blue, Red, Pink
“Messaging should be as fun as your friends.” Advertising Agency: Media Marquee, Cairo, Egypt Creative / Illustrator: Mohamed Gaber
Source: http://www.ibelieveinadv.com/2011/09/lg-gw300-mobile-blue-red-pink/
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