Mr. Opportunity gets knocked in a campaign for Honda in which new spokesman Patrick Warburton does a comedic take on rational reasons why to buy a Honda.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/594wwtWDfLE/
Thursday, September 15, 2011
Honda Offers 'Good Reasons' to Buy Its Cars in Multimedia Push
Mr. Opportunity gets knocked in a campaign for Honda in which new spokesman Patrick Warburton does a comedic take on rational reasons why to buy a Honda.
Microsoft Still Loves Yahoo, Even Without Bartz (MSFT, YHOO)
At a meeting with financial analysts this afternoon, an audience member asked Microsoft executives if the changes at Yahoo would affect the two companies' search deal.
CEO Steve Ballmer gave a pretty definite "no." Here's what he said:
There are hundreds of millions people every day using Yahoo services....We talked with Tim Morse and our partnership will remain strong, no matter where they want to take their business.
Microsoft's Online leader Qi Lu -- who formerly worked in search at Yahoo -- clarified that the contract remains in place regardless of who's in charge, and said that the leadership change does not alter how Microsoft is working with Yahoo's engineers, ad sales teams, and platform teams.
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- THE GOOGLE INVESTOR: Google Stock To Outperform Next 12-Months
- Ballmer Lays Out The 7 Most Important Products For Microsoft
- Microsoft Can Only Keep Growing The Hard Way: By Clawing For Market Share
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Wednesday, September 14, 2011
N.A. President Robert LePlae Out at McCann
McCann North American President Robert LePlae, who was hired away from TBWA/Chiat/Day in 2009, is leaving the Interpublic Group of Cos. agency.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/f6hhcirN7xs/
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Colgate Dental Floss: Sandwich
Advertising Agency: Cerebro Y&R, Panama
Creative Director: Jorge Heilbron
Art Director: Juan Francisco Bernal
Copywriter: German Ponce
Agency Producer: Jariza Wright
Production Company: La Pirada Latam
Account Manager: Olga Epifanio
Published: March 2011
Source: http://adsoftheworld.com/media/radio/colgate_dental_floss_sandwich
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Sofa-Shaped Popcorn Bags Sell Sofas
Sofa-shaped popcorn bags promote a sofa event at a department store in Brazil to the tune of a 17% increase in sofa sales, according to Ogilvy Brasil, the agency behind the stunt. Don't think I've seen popcorn bags used as an ad medium before. Very nice.
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LG GW300 Mobile: Blue, Red, Pink
“Messaging should be as fun as your friends.” Advertising Agency: Media Marquee, Cairo, Egypt Creative / Illustrator: Mohamed Gaber
Source: http://www.ibelieveinadv.com/2011/09/lg-gw300-mobile-blue-red-pink/
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CEOs Who Are Overpaid Are More Likely To Be Fired
In an era of near constant downsizing, there are at least two conflicting ways to look at raises.
- It’s important to be paid what you’re worth.
- Pushing for a big raise is pointless. Even if you succeed, being the highest-paid, or among the highest-paid, in your group no longer means you’re performing at a level that will soon earn you a promotion. It means that when the next round of cutbacks come, you might as well have a target on your back.
Now, a new study from four researchers provides some support for the second point of view, using data from a group of extremely well-paid but also extremely sought-after employees-CEOs. The study’s authors, Adam J. Wowak of the University of Notre Dame, Donald C. Hambrick of Pennsylvania State University, and Andrew D. Henderson of the University of Texas at Austin, examined the relationship between CEO pay and performance over a decade. They looked at 590 big company CEOs who had tenures of at least four years between 1996 and 2005. Here’s what they found:
CEOs who are overpaid in their first year become even more overpaid the longer they stay on. As the paper states:
When all other factors are controlled for, CEOs who have been prevailingly overpaid tend to receive the biggest current raises (or smallest pay cuts)… we observed that the rich get richer and the poor get poorer-relatively speaking, of course.
The authors believe that, when it comes to CEO pay, boards get a bit deluded, believing that a CEOs excessive pay is simply a reflection his or her abilities. As long as that CEO is still wearing his or her halo, the board keeps giving him or her big raises, in hopes of keeping the CEO on board and motivated.
CEOs who are overpaid are more likely to be fired. When highly-paid CEOs stumble, they’re especially vulnerable to dismissal. The researchers suggest two explanations for this phenomenon.
- The psychological explanation: When a highly-paid CEO stumbles, the board’s response may be almost retaliatory. They’re paying a huge sum of money for a CEO, and suddenly they decide they’re not getting their money’s worth.
- The economic explanation: When an overpaid CEO makes a mistake, the board is shocked to realized that no matter how well the CEO performs in the future, he or she is never going to be worth all the money he or she is getting.
The study appears in the current issue of the Academy of Management Journal.
Raises and the rest of us
The very term “overpaid,” when it comes to CEOs, can admittedly be a little confusing. With average CEO pay up around $12 million, it’s easy to argue that even an “underpaid” CEO makes plenty, and probably more than he or she should. But within the rarefied ranks of CEOs, it does appear that being among the best-paid gives a CEO less leeway to make mistakes.
Does the same phenomenon apply at less-exalted levels of corporate America? Does being among the best-paid of a group of people with the same title–any title–also mean you’re more likely to be fired?
This post originally appeared at BNET.
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See Also:
- Politicians Talking About "Job Creation" Could Be The Main Impediment To Job Creation
- What A CEO Can Learn From Interns
- The Maker Of Stomach Lap-Bands May Be Axing The Product Becasue It Keeps Killing People
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Are We on the Verge of a Small-Business Hiring Boom?
A new study shows 40 percent of small business owners plan to make a hire in the next six months. Could this be the start of a turnaround in unemployment? 
Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/itwUBsy5VOw/220278
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