Saturday, April 30, 2011

How to Sell on eBay

Helpful hints for productive, cost effective selling on eBay. Learn how to turn the junk around your house into cash for whatever you many need!

Source: http://www.suite101.com/content/how-to-sell-on-ebay-a366689

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Nissan Leaf: Smokeboard

The auto show has over 1,000 of there. But only one 100% electric, zero-tailpipe Nissan Leaf. TBWA Chiat Day and Nissan have created a strategically placed, spectacular outdoor board directly outside the New York Auto Show. One side of the board has a working tailpipe that spews exhaust into the air and a headline that [...]

Source: http://www.ibelieveinadv.com/2011/04/nissan-leaf-smokeboard/

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Friday, April 29, 2011

Anne-Marie Monahan Dog Training: Dog

“Canine Obedience School.” Advertising Agency: Les �vad�s, Montr�al, Canada Creative Directors: Francis Gervais, Bruno Terroux Copywriters: Benoit Lach, Charles Gagnon Photographer: Daniel Cianfarra Published: September 2010

Source: http://www.ibelieveinadv.com/2011/04/anne-marie-monahan-dog-training-dog/

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Startup Watch: Eyeview Offers New Way Of Looking At Video Ads

New technology allows advertisers to customize video ads in real time, targeting different demographics and geographies with various creative.


Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/iA9Q8haOvc8/post.php

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Advertising: Lenovo Aims a Campaign at the Apple Crowd

China?s branding of its own products has not been its strength, but the Chinese computer manufacturer Lenovo is trying to change that by targeting 18- to 25-year-old Apple users.

Source: http://feeds.nytimes.com/click.phdo?i=ef0c15d94c75e828a4975f31eeeb2e93

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How Fast-Growing Companies Use Social-Media Marketing

Here's a sampling of how growth-minded businesses use social media to ring in sales.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/TCTbX0r7OG0/219554

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Three Common Marketing Mistakes and How to Fix Them

Experts and small-business owners share tips to avoid blunders that affect your bottom line.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/PN3qSE-g0_I/219450

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Publicis reports strong first quarter

French marketing and advertising business posts 6.5% organic revenue growth, although Middle East affected by turmoil

French marketing and advertising business Publicis Groupe has reported a strong start to 2011 with organic revenue growth of 6.5% to ?1.29bn (�1.14bn) in the first quarter, although it admitted that its Middle East operation had been hit by turmoil in the region.

Maurice L�vy, the chief executive of Publicis, said that growth came from a combination of a general upturn in the global economy and strong growth in the US and a "good performance in certain European countries".

In Europe organic revenue growth was up 6.2% year on year in the first quarter, led by France ? up an impressive 8.2% ? and a "double digit" performance in Germany. In the UK, revenue growth was just 2.4%. Spain "remains negative", the company said.

In North America organic revenue growth was up 8.1% year on year. Asia Pacific grew by just 1.5%, with a 8.2% surge in China unable to offset the negative performance in markets including Japan, Australia and Thailand.

In Africa and the Middle East organic revenue growth fell by 0.5% year on year, although the region accounts for just ?29m of total revenues. "The recent events hurt business in the region, except in the United Arab Emirates, where Publicis posted 7% growth," the company said.

L�vy added that the company's investments in digital operation ? it owns agencies including Digitas and Razorfish ? are "paying off". Digital business now accounts for 28.2% of Publicis's total revenues.

He said that he expects Publicis's business in China to double in size by 2013. "As before, China has priority status," he added. "We will also be maintaining our targeted acquisition strategy."

Publicis reported almost $2bn in new client business wins. L�vy said that despite a patchy global economic picture Publicis is "cautiously optimistic" and "confident that we will meet our growth targets in 2011".

Net debt was ?286m at 31 March.

? To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication".

? To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook


guardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | More Feeds

Source: http://www.guardian.co.uk/media/2011/apr/21/publicis-groupe-q1-2011

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Thursday, April 28, 2011

LinkedIn or linkedOut?

Interesting campaign from Volkswagen Passat in The Netherlands. In LinkedOut they let you test how strong your LinkedIn profile is, compared to others. You can challenge people in your network, and based on experience, connections, references and more you'll see...

Source: http://feedproxy.google.com/~r/Adverblog/~3/DUr6Vi74aeg/004472.htm

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Advertising: For All Those Who Aren?t on the Royal Guest List

All sorts of marketers, whether they?re selling kitchen staples, posters or pizza, are capitalizing on the royal wedding. For some consumers, it has gone a bit too far.

Source: http://feeds.nytimes.com/click.phdo?i=784c63118ad7a1f41ba1250aa76dbf42

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Six Ways to Smooth Out Uneven Cash Flow

How one small-business owner made strategic changes when finances became unpredictable.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/FsrikIrgfKg/219537

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Rethink Scholarship at Langara: 2011 Call for Entries

Rethink Scholarship at Langara: 2011 Call for Entries

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Rory O'Sullivan
Copywriter: Jordan Cohen
Illustrator: Rory O'Sullivan
Director of Photography: Chris Nielsen
Music: Chris Serravalle
Producers: Laura Rioux, Annelies McConnachie-Howarth
Account Managers: Chelsea Stoelting, Louise Ritchie
Published: April 2011

Learn how to do great ads like this on Creative Pro.

Source: http://adsoftheworld.com/media/tv/rethink_scholarship_at_langara_2011_call_for_entries

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Hubert Schlafly, Who Helped Build Teleprompter, Is Dead at 91

Mr. Schlafly, an electrical engineer, formed the TelePrompTer Corporation with two colleagues after 20th Century Fox declined to invest in their device.

Source: http://feeds.nytimes.com/click.phdo?i=0280267002d205c385e1ae37978d47c2

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Wednesday, April 27, 2011

The Quebec F�d�ration of Family Doctors: Tears

The Quebec F�d�ration of Family Doctors: Tears

Advertising Agency: BCP, Montreal, Canada
Creative Director: �tienne Bastien
Art Director: Jonathan Rouxel
Copywriter: �tienne Bastien
Account manager : jean-louis Dufresne
Account supervisor : Ginette Villiard
Agency Producer (web/radio) : Martine Rivest
Web Production House: Quatre cent Quatre
Production House: la cavalerie
Photographer: Jean Malek

Learn how to do great ads like this on Creative Pro.

Source: http://adsoftheworld.com/media/online/the_quebec_federation_of_family_doctors_tears

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A Look Back at Modernista's Most Talked-About Work


As Modernista prepares to close its doors, here is a selection of some of the Boston agency's notable work from its founding in 2000 to last year.


Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/NEu4fFgxpMU/article.php

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15min newspaper: Porn, Blood, Bra

Advertising Agency: Not Perfect/Y&R Vilnius, Lithuania Creative Director: Marius Lukosius Art Director: Aleksandrs Betins Copywriter: R&E Praspaliauskas Illustrator: Dziugas Valancauskas Published: March 2011

Source: http://www.ibelieveinadv.com/2011/04/15min-newspaper-porn-blood-scandals/

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Two Alternative Verizon iPhone Commercials

Long before yesterday's Verizon iPhone teaser aired on TV, fans had begun cutting their own ads in anticipation of the great day, some as early as April of last year. Below are the two best ones.

I need service, demands a half-naked girl:




We've got three words:



If you are lucky, you'll fall into a time-space warp and see an AT&T ad for its iPhone served by Google at the end of the second spot for Verizon, like so:

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/O3K8yW04ZKs/two-alternative-verizon-iphone.html

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Converse Desire

Converse is all about creating stuff that connects people through music. I believe they did a pretty good job with the help of Anomaly with this music video (website) featuring Paloma Faith, Graham Coxon and Bill Ryder-Jones. The Facebook Connect...

Source: http://feedproxy.google.com/~r/Adverblog/~3/DczyRyoLSFw/004474.htm

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20 Useful Tools

A collection of assorted tools that make my work easier:

1. Instructions for adding bookmarklets to Safari on iPad

2. Vi.sualize.us - bookmark pictures you find online via a browser plug-in; no sign-ups required

3. Formulists.com - create automatic Twitter lists based on certain criteria, such as "people who unfollowed me"

4. Manage Flitter - follow and unfollow people based on their activity levels

5. Setster.com - a web widget that lets you take appointments on your site

6. Blockposters.com - make any picture into a multi-page pdf of a wall-sized poster. Also, The Rasterbator

7. Checkdog.com - checks spelling on a website

8. Vischeck.com - check how colorblind people see your images

9. Google Refine - a tool for working with messy data sets

10. Social Mention - do a quick check of a brand's mentions in social media

11. Webbed-o-Meter - do a quick check on a URL's appearances in social media

12. Photosynth - create photo panoramas with your iOS device

13. Sendoid - share large files directly between two computers

14. Dropbox plug-ins -- a growing library of add-ons for everyone's favorite shared folder

15. PicMe - an app for rooted Androids that shows your phone's screen on any web browser for screengrabbing purposes

16. Add-ons for Chrome and for Firefox that add a button to YouTube's interface and make downloading the video files super easy

17. Ginipic - searches across different photo sharing sites and presents its findings in a nice photo wall

18. A complete Angry Birds walkthrough - videos

19. Sample Size calculator - is a sample of 100 people big enough?

20. pptPlex - an experimental PowerPoint plug-in from Microsoft that breaks up the linearity of the tool by putting the slides on a zoomable canvas (watch demo)

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/6M9a2biBWpk/20-useful-tools.html

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