Source: http://www.ibelieveinadv.com/2011/08/nike-shox-blue-green/
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Wednesday, August 31, 2011
Nike Shox: Blue, Green, Red
Advertising Agency: US Sydney, Australia Executive Creative Director: Josh Moore Creative Director: Chad Mackenzie Art Director / Copywriter: Tim Chenery Head of Art: Tim Chenery Agency Producer: Corinne Porter Retoucher: Toby and Pete Published: August 2011
Facebook Offers Hackers A Huge Cash Reward For Pointing Out Bugs
Facebook recently launched a "bug bounty" program in which it shells out cash to anyone who brings potential security vulnerabilities to its attention.
Joe Sullivan, Facebook's chief security officer, wrote on the Facebook blog that "there are many talented and well-intentioned security experts around the world who don’t work for Facebook. We established this bug bounty program in an effort to recognize and reward these individuals for their good work and encourage others to join."
Facebook has so far paid out $40,000, writes Tim Bradshaw of the Financial Times.
It's not the only company to implement a system like this -- Google and Mozilla have both offered cash rewards to users pointing out flaws in their systems.
DON'T MISS: Hackers who got hired by tech giants >
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See Also:
- NO iPHONE, NO PROBLEM: These Guys Want To Put iOS On Everything, Even Android Phones
- Here's Facebook's Other Big Music Partner
- Here's The Bomb That Might Blow A Hole In Bank Of America...
Source: http://feedproxy.google.com/~r/businessinsider/~3/P6ryvzVqdZg/facebook-bug-bounty-2011-8
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The New, New Rules of Business Marketing
Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott. 
Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/dZRmdb1vVuc/220201
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Sitesdecomprascoletivas.org: Guitar
The best offers for collective buying are here.
Advertising Agency: Coletivodedois, S�o Paulo, Brazil
Creative Directors: Leonardo Parnes, Marcelo Maciel
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Adriano Marcusso
Published: July 2011
Showcase of the latest BotW Logo Awards submissions
Source: http://adsoftheworld.com/media/print/sitesdecomprascoletivasorg_guitar
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Top Seven Mistakes Business Owners Make Filing Insurance Claims
In the chaos that follows a natural disaster, here are the top mistakes business owners make in filing insurance claims. 
Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/qgvCuLjKjuk/220214
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Tuesday, August 30, 2011
Journalism's Primary Duty Is To Its Readers, Not Advertisers
"Henry Luce, a co-founder of TIME, disdained the notion of giveaway publications that relied solely on ad revenue. He called that formula "morally abhorrent" and also "economically self-defeating." That was because he believed that good journalism required that a publication's primary duty be to its readers, not to its advertisers. In an advertising-only revenue model, the incentive is perverse. It is also self-defeating, because eventually you will weaken your bond with your readers if you do not feel directly dependent on them for your revenue."
Time, "How To Save Your Newspaper", 2009
I keep thinking about this quote but forgetting where I first saw it, so I'm parking it here. It's a good thought; probably applies to a lot of web and mobile apps, too.
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Media Decoder Blog: Ebersol to Rejoin NBC Sports as a Senior Adviser
Dick Ebersol, who left NBC in May after a conflict with the network's new management from the Comcast Corporation, will be rejoining the network as a special adviser to NBC's sports.
Source: http://feeds.nytimes.com/click.phdo?i=e5afe98756b1f43b6a5cd2d176a79dff
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Thailand Yellow Pages: House
Advertising Agency: Creative Juice Bangkok, Thailand Executive Creative Director / Art Director: Thirasak Tanapatanakul Art Director: Saravut Ketsri Copywriter: Viroj Jarusarn Agency Producer: Witsawut Nuchpoom Published: August 2010
Source: http://www.ibelieveinadv.com/2011/08/thailand-yellow-pages-house/
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AA Cear�: Daughter
Alcohol affects your own balance, but it knocks over not only you. Search help www.aaceara.org.br
Advertising Agency: Torres Comunica��o, Fortaleza, Brazil
Creative Director: Benfica
Art Director: Rodne Torres
Copywriter: Andr� Freitas
Published: December 2010
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Source: http://adsoftheworld.com/media/print/aa_ceara_daughter
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Advertising: Adidas Angers All Blacks Fans With Jersey Prices
For Adidas, a controversy over New Zealand All Blacks team jerseys became a lesson in the risks of associating a corporate brand with a national obsession.
Source: http://feeds.nytimes.com/click.phdo?i=fdd4a62d0fdd60528e2f73abf4e05889
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Cheesecake Factory Names New CMO
The Cheesecake Factory has tapped Donald Evans -- who comes to the company after 11 years at Walt Disney Co., most recently as senior VP-animation marketing for Pixar Animation and Walt Disney Animation Studios -- as its chief marketing officer.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/EbX7gI5rDm8/
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Representative John Conyers Wants Copyright Law Revision
Given the issue?s legislative history, any amendment process is likely to be long and complicated.
Source: http://feeds.nytimes.com/click.phdo?i=76895705a3dc21fa5230655433026f64
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Sir Martin Sorrell's WPP increases profits by 37%
Marketing services giant posts strong figures but trims full-year growth forecast
Sir Martin Sorrell's WPP has reported a 37% year-on-year increase in pre-tax profits of �334m in the first half, as the marketing services company trimmed its full-year growth forecast in the face of tougher economic conditions.
WPP, the world's largest marketing services company, reported a revenue increase of 6.1% year on year to �4.7bn in the six months to the end of June.
In the first quarter WPP's revenue growth stood at 6.7%. This dropped to 5.6% across the second quarter due to comparatives against a rosier economic outlook in 2010 and the impact of the World Cup.
The company, which recently said it was "defying the doomsters" by reporting 6.2% revenue growth for the first four months and 5.5% in June, said revenues slipped back in July to just 4.3% growth because of tougher comparatives.
Analysts at Deutsche Bank believe WPP's target of 6% revenue growth for the full year looks "increasingly stretched" and had been looking for the company to report July growth of between 5% and 6% to be able to plausibly deliver its full-year forecast.
WPP said on Wednesday it was slightly tempering its full-year revenue growth forecast to expect a "very similar" performance to the 5.9% the company has delivered across the first seven months of the year.
By geography, the US and UK ? which both showed strong growth in the first four months of the year ? showed solid growth across the first six months.
North America, which accounts for 35.6% of total revenues, grew revenues by 5.4% in the first half and "continued to show remarkably strong growth".
The UK, which accounts for 12% of WPP's global revenues, grew by 5.1%.
Sorrell reiterated that WPP is committed to moving its tax base back to the UK from Dublin.
"The government is yet to introduce legislation [but] they have a consultation paper out and if that process goes it will be 2012-13 that we come back," he said, speaking on BBC Radio 4's Today programme. "We are committed to coming back".
Western continental Europe, a region which has struggled, showed "considerable improvement" in the second quarter as revenue grew 2.9%.
Austria, Denmark, Finland, Germany, Ireland, the Netherlands and Turkey all showed double-digit growth in the second quarter, but France, Greece, Portugal and Spain "remain tougher", the company said.
The "rest of the world" ? Asia Pacific, Latin America, Africa and the Middle East and central and eastern Europe, which account for more than 28% of total group revenues ? grew by 10.5% in the first half.
Latin America was the strongest growth region in the second quarter with revenues over 12%.
WPP said it has not seen any cutback in spending by companies or consumers due to the worsening economic climate ? yet.
"So in summary, so far so good in 2011, with forecasts in reasonable heart, but there are storm clouds and we still have to see how the latest stock market crisis affects consumer and client thinking and actions," said Sorrell, the chief executive of WPP.
"The 'LUV' or 'LuVVy' shaped recovery remains battered but intact, particularly with the world moving at different speeds both geographically and functionally, but there is need to exercise significant caution".
? To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication".
? To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook
guardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | More Feeds
Source: http://www.guardian.co.uk/media/2011/aug/24/sir-martin-sorrell-wpp
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Monday, August 29, 2011
TV product placement off to slow start
Only an estimated six deals have been struck since the government relaxed the rules in February
British television has been slow in taking advantage of the relaxation in rules allowing product placement in drama and entertainment programmes, with only an estimated six deals struck so far.
The government relaxed TV product placement rules in February, but six months on the anticipated flood of commercial deals has yet to materialise.
"It has not taken off, there are not the millions of pounds, it hasn't snowballed," said Mark Wood, a partner in product placement agency Krempel Wood, speaking at the MediaGuardian Edinburgh International Television Festival.
He added that the deals that have been struck were largely associated with advertiser-funded programmes, which were "the supertanker" when it came to advertising money going directly into shows.
There is still a debate about how to price product placement deals, and whether the exposure is worth more to brands than the equivalent amount of paid-for traditional TV advertising.
Other things holding back product placement include conservatism on the part of broadcasters worried about compliance procedures, unfamiliarity with the rules, and uncertainty on the side of companies, which are more familiar with supplying props for shows on an unpaid basis.
The tightly drawn Ofcom policed rules also forbid product placement in foods with a high fat, salt and sugar content, which means most snacks and fizzy drinks. It also bars some product placement in cookery shows.
David Charlesworth, the Channel 4 head of sponsorship, funded content and product placement said that for the past nine months he had been in discussions with Hollyoaks producers Lime Pictures about possible deals, and he expected to be able to announce two shortly.
He said that Channel 4 would then move on to discussions about Deal or No Deal, made by Endemol.
"We want to work with more," he added.
Catherine Catton, the UKTV commissioning editor, said she had turned, successfully, to genealogy website findmypast.co.uk for funds to make a new 10-part series for Yesterday, called Find My Past.
"No one knows the parameters, it's a case of suck it and see, it's a new dawn, we are feeling our way as we go along," Catton added.
She said that under the findmypast.co.uk deal the website was given three seconds' exposure three times per programme. Another problem she had found was that "brands don't know how to make television". "It's a massive pitfall. It took so long to sign the contract."
One of the highest-profile product placement deals has been for Channel 4's series Style the Nation broadcast this summer, which featured New Look, in a 12-part catwalk competition.
Matt Pritchard, head of development for independent producer TwoFour, said it was able to persuade Channel 4 to allow all the online fashion collections created by viewers to only use New Look clothes, but he said there had been a "tug of war" over the issue.
Another growing issue are contracts with presenters, actors and talent, who may be linked, or seen to be endorsing products placed in shows.
The product placement deals included in the six estimated to have ben struck so far are Nespresso with This Morning, Tresemme shampoo in Britain's Next Top Model, XBox on Sky Living and Sky1, and Mission Foods in Mexican Food Made Simple on Channel 5.
? To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication".
? To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook
guardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | More Feeds
Source: http://www.guardian.co.uk/media/2011/aug/27/tv-product-placement
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Fluff & Stuff Cookies: Peanut Butter, Vanilla, Strawberry
Advertising Agency: Grey, Kuala Lumpur, Malaysia Executive Creative Director: David Sin Art Director: Phoecus Lee Copywriter: Alex Wong Photographer: Chong Yuk Hou Retoucher: Cy Chen Illustrator: Vince Low
Source: http://www.ibelieveinadv.com/2011/08/fluff-stuff-cookies-peanut-butter-vanilla-strawberry/
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Scrabble: Search
Advertising Agency: Ogilvy & Mather, Mexico
VP and Creative Services Director: Jos� Montalvo
General Creative Director: Miguel Angel Ruiz
Creative Director: Abraham Quintana Garay
Art Director: Luis Mata, Jaime Gonz�lez D�az de Coss�o
Copywriters: C�sar Said P�rez Rubio, Marina Arzate, Sergio Almaz�n
Agency Producer: Juan Pablo Osio
Web Specialist: Aar�n S�nchez
Production Co: Organika
Accound Director: Paola Mayoral
Account superisor: Pilar Troconis
Published: March 2011
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Source: http://adsoftheworld.com/media/online/scrabble_search
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Link by Link: In Times of Unrest, Social Networks Can Be a Distraction
A paper by a Yale graduate student, looking at the use of social media in Egypt?s protests, suggests that full Internet and cellphone connectivity can sometimes hinder collective action.
Source: http://feeds.nytimes.com/click.phdo?i=057f445ff29b2d51c27b214cc3e2ef52
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Mattel Hot Wheels: Track
Advertising Agency: Ogilvy & Mather, Mexico
Creative Directors: Pepe Montalvo, Miguel Ruiz, Iv�n Carrasco
Copywriters: Lee G�lvez, Sofia G�mez
Additional credits: Jarpa Studio
Aired: May 2011
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Source: http://adsoftheworld.com/media/radio/mattel_hot_wheels_track
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Absolut Vodka: Absolut Fashion
Advertising Agency: WhybinTBWATequila, Auckland, New Zealand Executive Creative Director: Andy Blood Creative Director: Connan James, Craig Farndale Art Director: Tara McKenty, Iain Nealie Account Director: Mark Wilson Photographer: Ross Brown Designer: Tom Vanderloos
Source: http://www.ibelieveinadv.com/2011/08/absolut-vodka-absolut-fashion/
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Link by Link: In Times of Unrest, Social Networks Can Be a Distraction
A paper by a Yale graduate student, looking at the use of social media in Egypt?s protests, suggests that full Internet and cellphone connectivity can sometimes hinder collective action.
Source: http://feeds.nytimes.com/click.phdo?i=057f445ff29b2d51c27b214cc3e2ef52
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From Grungy Garage to Functional Office
Is that attic, garage or basement the only office you can afford? Here's how to make your low-cost found space a productive workspace. 
Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/bus-sZY147M/220114
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