Promise Is Great but Growth Is Slow for Targeted TV Ads

Tailoring ads to target customers based on income or other touch points is a reality today, but widespread adoption for addressable and other kinds of advanced TV concepts remains elusive, hobbled by technological and cultural barriers.

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/5I6eRzToqzk/article.php

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