Friday, April 29, 2011

Advertising: Lenovo Aims a Campaign at the Apple Crowd

China?s branding of its own products has not been its strength, but the Chinese computer manufacturer Lenovo is trying to change that by targeting 18- to 25-year-old Apple users.

Source: http://feeds.nytimes.com/click.phdo?i=ef0c15d94c75e828a4975f31eeeb2e93

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