Thursday, April 21, 2011

Cable-Cutting Experiment [Video]

We invited several families to give up their cable and instead use a ?connected TV? device for one week following last Christmas. We interviewed them before and after, and left them Flip cameras to record their experiences.

The video is below, and here's the post with background info and a recap of our findings.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/W5nkONMe9No/cable-cutting-experiment-video.html

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