Friday, April 15, 2011

Merrill Lynch Evolves Brand Platform -- and the Media Mix Behind It


Merrill Lynch this week is not only evolving its 2-year-old helping-hand brand platform, it's also changing its media strategy to include more sponsorships, events and partnerships.


Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/pkyMhxFpvic/article.php

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