Sunday, August 21, 2011

Police beam images of wanted riot suspects on to giant screens

Forces in Manchester and Birmingham adopt hi-tech approaches in 'Shop a Looter' campaign

Police forces in Manchester and Birmingham are taking what they call a "bold" attempt to identify looters by displaying the faces of suspects on giant advertising hoardings around the two cities.

Greater Manchester Police will project digital images from CCTV footage on a giant screen in Piccadilly Gardens and the Printworks entertainment complex at the heart of the city before the end of Friday.

The images of those suspected of taking part in the riots earlier this week will also be displayed on mobile advertising vans as part of its "Shop a Looter" campaign.

In Birminghan, West Midlands police are already displaying footage of suspected rioters and looters outside the shops where the goods were stolen.

A van, with a giant display unit on the side, is showing more than 50 CCTV images of the wanted people between 7am and 7pm on Friday and Saturday.

Mark Rushton, WMP acting detective inspector, said the response to the billboard vans was "amazing" because people found it easier to go up to an officer to say they know the person on screen than to phone in with their information.

The move is part of a wider digital media strategy being deployed by both police forces, which also includes the use of Twitter, Facebook and Flickr accounts where images of suspects are being displayed.

GMP has been updating its Twitter account with constant warnings that the criminals will be caught. "We are monitoring Twitter 24 hours a day until the message sinks in ? if you use it to incite any violence, you'll be arrested," said one post.

The force's assistant chief constable, Garry Shewan, said images had been flooding in since Tuesday when violence broke out in Manchester and neighbouring Salford, which is also overseen by GMP.

"That is why we have taken the bold step of publishing these people's pictures right across Greater Manchester," Shewan added.

? To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication".

? To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook.


guardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | More Feeds

Source: http://www.guardian.co.uk/uk/2011/aug/12/police-wanted-riot-suspects-looter

internet advertising revenue small business marketing ideas brand advertising advertising solutions

No comments:

Post a Comment