McDonald?s: Ice Sculpture Stunt

McDonald?s Canada and Cossette in Vancouver have brought to life one of the first interactive ice sculptures this summer on behalf of McDonald?s Restaurants in Alberta, driving consumer interest in the company?s Dollar Drink Days campaign. Hosted in the town of Sylvan Lake, the stunt saw 8,000 pounds of ice moulded into a seven-foot tall [...]

Source: http://www.ibelieveinadv.com/2011/08/mcdonalds-ice-sculpture-stunt/

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