Tuesday, August 30, 2011

Advertising: Adidas Angers All Blacks Fans With Jersey Prices

For Adidas, a controversy over New Zealand All Blacks team jerseys became a lesson in the risks of associating a corporate brand with a national obsession.

Source: http://feeds.nytimes.com/click.phdo?i=fdd4a62d0fdd60528e2f73abf4e05889

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