Publishers Promote Books On Document Sharing Sites

Random House is promoting its books by publishing illustrated excerpts on Scribd, with over 2 million total reads of 287 documents to date.

The recently uploaded in time with the TV premier and heavily promoted Game of Thrones has its own custom page and background:

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/QDGhkpEzRx4/publishers-promote-books-on-document.html

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