A touch of sexiness always sells. Being a woman I shouldn't say that, but it's damn true so I can't pretend I live on another planet. Have a look at the Bavarische Fraulein Machine by BBDO Moscow that promotes XPYC...
Source: http://feedproxy.google.com/~r/Adverblog/~3/cFGmvfP8PJ0/004524.htm
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