LOS ANGELES (AdAge.com) -- Shopper marketing may not seem sexy, but increasing investment from giant packaged-goods marketers is making it a more attractive focus for ad agencies. Now WPP's Kinetic unit, which focuses on out-of-home media buying and planning, has opened a shopper-marketing practice called Shopper 2 Buyer, or S2B.
Source: http://feedproxy.google.com/~r/adage/homepage/~3/mgOzOH8AOuM/article.php
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