Hispanic ad agency head Eva Rodriguez won GM's Buick account and created the car brand's first Spanish-language commercial. But Eva isn't real. She's the heroine of the telenovela "Eva Luna," and part of her role is to take the product integration common in novelas to a new level.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/OhxlHrVMVtg/article.php
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