LONDON -- Procter & Gamble, the latest marketer to succumb to royal wedding fever, is developing a special-edition plastic bottle of its best-selling dishwashing detergent, Fairy Liquid, to commemorate the wedding of Prince William to Kate Middleton on April 29.
Source: http://feedproxy.google.com/~r/adage/homepage/~3/7CRgUd1vbUY/article.php
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